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Ishaarah
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Woolworths Mothers Day

Woolworths Mother’s Day Flower wraps illustrated for a Mothers Day activation in store

SHEIN X Ishaarah S/S

My Spring/Summer 2021 Collection with fashion giant SHEIN. The collection forms a part of the SHEINX program - a program to uplift indie designers from across the globe.

I formed a part of the 2021 May Designers with this collection and the collection has performed above expectations in sales since.


See and shop the whole collection here

Singapore Fashion Show

My designs were selected as a finalist in the Every Body Matters competition 2025, a competition held by the Singapore Fashion Council. A part of the finalist showcase was a fashion show in Singapore.

The theme for the competition was activewear, which I tackled from an Every Body Matters perspective as maternity and post-partum activewear.

Sakso

It's not everyday that you get to re-envision one of South Africa's most iconic brands; say hello to the New Sasko Pack design made with love by PepsiCo Design and Innovation South Africa. Because we care about baking and creating for every single South African, we developed a brand as expressive and vibrant as the Sasko consumer, made with Sasko flour for the classic taste you love.

Lockdown Illustrations

A new illustration style I'm exploring where the subjects come together and out-of their environments visually; having them become a product of colourful world around them. I also aim to have the the subject often take part in activities that bring them joy in a COVID world - a gentle reminder that joy can still be found in the simple moments in life.

This project will be constantly updated as I keep pixel pushing in lockdown mode :)

NAIW

Brand and visual identity for Nour Agape Integrative Wellness is a global, non-clinical sanctuary that provides a supportive space for individuals, couples, and families navigating major life transitions.

Youth Day Mural

in 2023 for Youth Day I finished a mural I did at Hottentots-Holland High School in Somerset West

A lovely concept I workshopped with the classrooms teacher to empower her children as the future leaders they’ll become.

Boomtown VIS

Visual Brand extendtion for boomtown. Inspired by atoms coliding, the visual language takes colour and shape and makes them unique to the nature of boomtown and their explosive creativity.

Truworths #RespectHer

I paired up with South African retail giant Truworths to create these visuals for their 2020 women's day initiative Respect Her.

The pieces had with strong South African women in mind - un-smiling confident woman forging their own paths.

SHEIN100K Challenge Entry

Our Semi-Finals fashion design submission to the SHEIN100k Challenge.

The competition was open to all SHEINX participants, and through illustrations and CAD submissions I got through to the semi-finals; where, along with a team of professionals, we produced our own samples as well as media assets for the competition.

In this phase we also showcased the assets we created to the public; and gained over 100 000 votes from the global audience to leverage us against the competition before the next round.

The collection is inspired by the colourful landscape of my hometown Bo Kaap and merged with silhouettes inspired by my signature illustration style. The result is a bold collection for the confident South African woman.

Production team:
Business Partner: Melissa Thomas. Photographers: Tshepo Marcus Mgadule, Siyabulela Dlamini. Videographer: Mic Manshon. Makeup: Saadiqah Adams. Model: Chante Clair Holloway. Behind the scenes: Andile Matomela

Zeitz MOCAA

Brand Identity development for the iconic Modern Contemporary African Art Museum the Zeitz MOCAA. Based on the grain silos of the original building, the 42 circle grid is a basis for every design for the museum. 

Work was completed as part of a creative team at M&C Saatchi Abel. 

Liqui Fruit

Proud to announce my design for Liqui Fruit's refreshed brand identity and packaging, created with PepsiCo Design and Innovation South Africa. By introducing bright, contrasting white and appetising fruit photography, we've transformed the packaging and brand identity into a modern design that honours the legacy of South Africa's favourite 100% fruit juice brand. The result is a refreshed and revitalised look that will thrill lovers of this legendary South African brand keeping true its essence, that is nothing but fruit.

Green Panda

An imagined an identity for a fresh food box delivery service, with a twist.

Uber Remimagined

A re-imagining of the Uber app if the day and might mode was slicker

Takealot Women's Day

A set of illustrations commissioned by takealot.com to showcase South African women and their interactions with everyday items available on the platform.

I wanted to make sure in these illustrations that I showed independent South African women, living their everyday lives in their own empowered ways.

PHI

Branding for People Have Influence, South Africa’s first Influencer managing company. We invented our own written language for the brand inspired by the placement of nucleotide markers on a DNA sequencing result. The alphabet we created spells out “People Have Influence” in a way that has a unique and instantly recognisable aesthetic.

The language is extended into other communications, spelling out the influencer’s names, further reinforcing the concept that together with their stable of talent, PHI speaks a language no competitor understands.

Africa Legal

Branding Suite for Africa Professional Services Group and their sub brands; Africa Legal, Africa Health and Africa Finance.

My School Everyday Heros

Say hello to Elvis, Anam and Natasha. The 3 everyday heroes that I got to feature with the lovely people at My School on their Here's to the People campaign.

The campaign is aimed to connect like minded people who reflect My School and to showcase South Africans at their best, doing their best.

Sunday Times Freedom of Press

This is a project commissioned by Times Live to advocate freedom of speech in the media. This design expresses the dualism of ‘Writing wrongs’, using a tick and a cross to highlight the paradox.

This design was featured alongside an article in the Daily Maverick, regarding President Zuma’s misconduct and corruption.

Beauty Illustrations

Personal illustrations exploring beauty, shape and colour.

Samuel March

Brand Identity for Samuel March, an upcoming Cape Town based DJ.

Aurora Rose

Branding and packaging for Aurora Rose, an organic personal care range.

Creative Nestlings

A digital and physical brand extension for Creative Nestlings; a young African creative network that focuses on collaboratively building the continent through culture, entrepreneurship and creativity.

The hand/wing graphic represents the beauty and diversity of creative collaboration.

Nin

Branding for an online shop for environmentally-friendly menstrual cups. The design aims at destigmatising periods and the vagina by celebrating its shape.

'18 Illustrations

A mini series of personal illustrations in the spirit of hoop earrings and chill 

Muguto Family

A royal design for the Mugoto family crest, inspired by both the African Tsebe buck and the regality of diamonds.  

Design Indaba

A collection of hand-drawn illustrations capturing the emotion and motion of animals.

Illustrations featured at Design Indaba 2016 as a part of the Emerging Creatives program.

Disorient

Logo and branding development for Disorient; an online zine reflecting the South African zeitgeist while propelling change and disruption through storytelling. Dis + Orient made for a visual exploration of disruption in typography while the traditional Indian colour palette explored the oriental angle.

Aceso

Branding and packaging design for Aceso Fire Tonic, a locally-brewed, all organic, immune-boosting tonic. 

The Grey Foundation

Rebrand for the Grey School Foundation. The design features the school’s colour palette and crest with its iconic unicorn facing the viewer head on; it speaks to the foundation’s ethos of transparency and urgency.

Smart Fox

Working outdoors is better. Smart Fox is a DIY design solution for a portable, foldable and functional outdoor working space.

A student project.

Mr D

A concept app rebrand for Mr D – a food delivery service.

A visual language inspired by movement, colour and technology; ranging from a custom typeface to a library of graphic elements for print and UI design.  

Bantry Hills

A crisp, elegant CI for an upcoming luxury development in Bantry Bay, Cape Town.

The custom serif typeface and fresh photographic treatment was designed to match the sophistication and upmarket-quality of the development.

Chere Botha School

Architectural illustrations for the under-construction Chere Botha School for children with Autism.

Project done for Wolff Architects

'17 Illustrations

Brush pen fashion illustrations to showcase and celebrate stylish women of colour.

Colour added to illustrations in Photoshop.

Limited edition prints available. 

Melanin

A collection of fine line illustrations showcasing women of colour.

Colour added to illustrations in Photoshop.

Limited edition prints available. 

Chalktype

A personal manifesto booklet and chalk typeface.

A student project.

Woolworths Mothers Day

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SHEIN X Ishaarah S/S

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Singapore Fashion Show

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Ishaarah Singapore Stories Fashion Show Every Body Matters24.jpg

Sakso

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Lockdown Illustrations

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NAIW

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Youth Day Mural

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IshaarahAbrahams_YouthDayMural.jpg

Boomtown VIS

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Truworths #RespectHer

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SHEIN100K Challenge Entry

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Zeitz MOCAA

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Ishaarah_arnold_Zeitz_MOCAA_Cover.jpg

Liqui Fruit

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Green Panda

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Uber Remimagined

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Takealot Women's Day

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PHI

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Africa Legal

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My School Everyday Heros

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Sunday Times Freedom of Press

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Beauty Illustrations

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Samuel March

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Aurora Rose

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Ishaarah_Arnold_Aurora_Rose.png

Creative Nestlings

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Nin

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'18 Illustrations

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Muguto Family

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Design Indaba

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Disorient

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Ishaarah_Arnold_Disorient_Key_Image.jpg

Aceso

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The Grey Foundation

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Ishaarah_Arnold_Grey_Foundation_Key_Visual.jpg

Smart Fox

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Mr D

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Bantry Hills

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Chere Botha School

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Ishaarah_Arnold_Chere_Botha_KeyFrame.jpg

'17 Illustrations

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Melanin

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Chalktype

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Say hello: holla@ishaarah.co.za