Our Semi-Finals fashion design submission to the SHEIN100k Challenge.
The competition was open to all SHEINX participants, and through illustrations and CAD submissions I got through to the semi-finals; where, along with a team of professionals, we produced our own samples as well as media assets for the competition.
In this phase we also showcased the assets we created to the public; and gained over 100 000 votes from the global audience to leverage us against the competition before the next round.
The collection is inspired by the colourful landscape of my hometown Bo Kaap and merged with silhouettes inspired by my signature illustration style. The result is a bold collection for the confident South African woman.
Production team:
Business Partner: Melissa Thomas. Photographers: Tshepo Marcus Mgadule, Siyabulela Dlamini. Videographer: Mic Manshon. Makeup: Saadiqah Adams. Model: Chante Clair Holloway. Behind the scenes: Andile Matomela